Self-branding

How do you stand out in a crowded space of other great job-seekers? How do you attract recruiters and hiring managers and have job opportunities coming to you? Building a personal brand is all about being authentic and standing out by being you. It is the notion that you not only can be successful by being yourself – you can ONLY be successful by being yourself.

How do you stand out in a crowded space of other great job-seekers? How do you attract recruiters and hiring managers and have job opportunities coming to you? Building a personal brand is all about being authentic and standing out by being you. It is the notion that you not only can be successful by being yourself – you can ONLY be successful by being yourself. By telling your story and sharing your values, passion and strengths to the world, people will be able to relate to you in a much more natural way and feel like they know you. It creates familiarity, and familiarity creates trust. LinkedIn is an incredible platform for building your personal brand and creating visibility about your. In this lecture, you will learn to:
1. Think strategically about how you build your personal brand
2. Optimize your LinkedIn profile
3. Build visibility on LinkedIn and attracting exceptional opportunities by engaging correctly and being authentic